Why Ghostink
Since [YEAR] Ghost Ink has been developing high quality, high converting content for some of the world’s biggest trendsetting, tastemaking, envelope-pushing companies, brands and businesses. These innovators come to Ghost Ink for one reason and one alone: because they know copy counts.
The right copy engages and activates consumers.
The right copy takes a moment from good to great.
The right copy positions your brand for success—and reinforces that position every day.
The right copy turns ideas into experiences, and concepts into commerce.
You get the idea.
And that’s where we come in. We’re idea makers, wordsmiths, dot connectors. But no matter what you call us, one thing’s for sure: we deliver.
- Articles
- Blog posts
- Books/eBooks
- Newsletters
- Whitepapers
- Press releases
- Training manuals and workbooks
- Home study courses
- Online courses
- Curriculum development
- Podcast content and management
and more…
We aren’t a copy shop or a content factory, though. We aren’t sitting here, churning out page after page, day after day. Entirely the opposite, actually. Our team develops 100% custom copy for every client, every time. Content that:
- Matches YOUR unique tone
- Aligns with your brand voice and vision
- Syncs with your existing brand experiences and touchpoints
- Resonates with your target audience
- Drives conversions and other KPIs
We want you to read through our work and think, “ YES! That’s MY BUSINESS – but even better.” That’s our mission—to elevate and enhance your brand, your brand identity and all the customer-facing experiences that follow.
Is it a lofty goal? Absolutely. But that’s what makes it so great—that’s what makes us hit the ground running every day.
Now For The Tech Speak…
But there’s more to the story than just powerhouse copy. You need powerhouse copy that gets noticed.
And that means your copy can’t just be rock solid. It also has to be keyword-rich to ensure you’re getting the most organic traffic possible. Because search engines don’t care if your copy is great—they index results based on high ranking keywords, backlinks and perceived relevance.
So what do MANY copywriting firms do? They try and rig the system, stuffing websites with tons of high ranking keywords and phrases to ensure their clients land at the top of search results. Do they get traffic? Sure. But is the copy good? Nope—in some cases it barely makes sense.
That’s their choice—they can sacrifice function for form. But not us. At Ghost Ink we balance it all, developing search engine optimization strategies that never trade quality for high rankings. The end result? Strong copy that converts, that’s shareable and that engages and activates your target customers—and never SEO for SEO’s sake.
How It Works
So how do we do it all? It’s simple. We’ve developed a customer-first approach to content development and marketing. It’s streamlined, it’s simplified and it makes your life infinitely easier. Here’s how it works:
Step 1: Consultation
Step 2: Content brief development
Step 3: Research and interview
Step 4: Content production
Step 5: Reviews and revisions
Step 6: Approval, submission and publishing
Learn more about process and schedule a FREE consultation with Ghost Ink now. We’ve seen it all, done it all and written it all, and now we’re ready to help you and your business get ahead. Get in touch and let’s talk shop and see how, together, we can take you to the next level.